Press release | 29.04.2020
Climate Action in Lieu of Corona Blues – City Cycling Campaign Kicks Off
World’s largest cycling campaign offers a piece of normality in times of crisis
Frankfurt am Main, 29 April 2020. The Climate Alliance City Cycling campaign is set to kick off on May 1, 2020.
While the long-running campaign will be characterised by the Corona crisis this year, campaign director André Muno of Climate Alliance sees no reason for can-cellation: "The bicycle is currently the most reasonable means of transportation and enables people to cover everyday distances with a low infection risk. In addition, cycling promotes health and can help counteract the boredom associated with lockdown restrictions while maintaining physical distance.”
A community feeling is also an important theme for the campaign this year. In times of contact restrictions, Muno stresses the advantages of collecting kilome-tres by cycling together in digital teams as a good way to overcome current limitations while cycling towards a common goal. Climate Alliance is thus also awarding a special prize this year to municipalities that mobilise participation with particularly creative activities.
In the framework of the City Cycling campaign, local politicians and citizens pedal together on 21 consecutive days between May and October. They thus experience the advantages of cycling first hand and set an example while promoting cycling, climate action and quality of life. More than 400,000 people from 1,127 municipalities took part in last year’s campaign, covering more than 77 million kilometres by bicycle.
Municipalities and cyclists worldwide can register for City Cycling 2020 through October.
CITY CYCLING is an international campaign of Climate Alliance and is supported by the partners Ortlieb, ABUS, Busch + Müller, Stevens Bikes, MYBIKE, Paul Lange & Co., WSM and Schwalbe.
- André Muno, City Cycling Campaign Director, Climate Alliance, +49 69 717139-11, a.muno(at)climatealliance.org
- Sarah Mekjian, Communications Director, Climate Alliance, s.mekjian(at)climatealliance.org
The international CITY CYCLING campaign by Climate Alliance invites members of municipal parliaments to get on their bikes, become climate action role models and promote cycling. They team up with citizens to cycle as many kilometres as possible for their municipality on 21 consecutive days between May and September. The campaign aims to sensitise people to cycling in everyday life and to boost awareness for bicycle traffic planning in municipal parliaments. There are awards and prizes to be won – but above all, an environment worth living in with less pollution, fewer exhaust fumes and less noise. With the campaign’s RADar! digital reporting platform, local authorities can also enable citizens to report damages and necessary improvements to cycling infrastructure.